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Opis
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.
This package includes Pearson MyLab Business.
A concise and comprehensive introduction to business
Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what’s important — developing the skills today’s business leaders are looking for.
Reach every student by pairing this text with Pearson MyLab Business
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Pearson MyLab Business should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
A no-frills, objective-driven structure simplifies the learning process
· New - Streamlined coverage (from 20 to 16 chapters) of essential business topics better aligns the course curriculum to this textbook.
· Each chapter is divided into seven segments of equal importance, each with its own learning objective and comprehensive checkpoint. This chunking of information helps students absorb new concepts in manageable doses.
o New - Learning objectives focus on key aspects of thriving in the digital enterprise. These nontechnical overviews explain the business implications of innovations that students are hearing about in the media and that they’ll likely be expected to use on the job.
o Checkpoints confirm students’ understanding of the material and offer opportunities for review.
· New and Updated - Coverage of the latest research and practices in contemporary business — from inclusiveness in financial services to the ethics of artificial intelligence — prepares students for changes occurring in the world of business today.
Activities help ready students for job interviews and workplace challenges
· New - More than 275 questions and activities that help students develop their employability skills related to communication, critical thinking, collaboration, knowledge application and analysis, business ethics and social responsibility, info technology, and data literacy, have been added.
· New - Growing as a Professional. This exercise encourages students to apply the business concepts they’re learning about to facets of their academic and personal lives right now. By developing professional behaviors now, they’ll impress interviewers and be ready to succeed from day one.
· New - Resolving Ethical Dilemmas. Enlightened companies expect their employees to navigate today’s complex business environment with clear ethical thinking. These exercises challenge students with realistic ethical dilemmas that require thoughtful analysis and decision-making.
· New - Intelligent Business Technology. Recruiters are impressed when students show awareness and curiosity regarding the challenges and opportunities in contemporary business. These research activities help students grasp the benefits of the smart systems that their future employers will likely use.
· Sharpening Your Communication Skills is an opportunity for students to practice communication skills while exploring real-life business issues and challenges.
· Building Your Team Skills provide students with multiple opportunities to work with classmates on reports, presentations, and other projects.
Strong pedagogy and tools build students’ skills, awareness, and insight
· Uniquely designed diagrams, infographics, and exhibits present vital concepts visually, minimizing reading time and maximizing students’ learning outcomes.
· Clear, concise writing with a conversational, professional style helps keep students engaged.
· New - 16 Behind the Scenes chapter opening vignettes and end-of-chapter case studies show students how professionals apply the same skills and concepts they’re reading about in the chapter, in real life.
· New - 150 Exhibits that teach (30 of which are new to the 9th Edition), including diagrams, graphs, quick-reference tables, and more, address the challenge of getting students to read long passages of text by presenting vital concepts visually. Emphasis throughout the text is on productive learning — helping students minimize the time they spend reading while maximizing their learning outcome.
This package includes Pearson MyLab™ Business, the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and often improves results for each student.
· Teach your course your way: Your course is unique. So, whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.
o A powerful homework and test manager lets you create, import, and manage online homework assignments, quizzes, and tests.
o New - Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.
· Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need — when and where they need it — to be successful.
o The Chapter Warm-up assessment helps you hold your students accountable for learning key concepts in each chapter before coming to class.
o Dynamic Study Modules use the latest developments in cognitive science and help students study chapter topics by adapting to their performance in real time.
· Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.
o Engaging Videos explore a variety of business topics related to the theory students are learning in class. Exercise Quizzes assess students’ comprehension of the concepts in each video.
· Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.
A no-frills, objective-driven structure simplifies the learning process
Activities help ready students for job interviews and workplace challenges
Strong pedagogy and tools build students’ skills, awareness, and insight
· 16 Behind the Scenes chapter opening vignettes and end-of-chapter case studies show students how professionals apply the same skills and concepts they’re reading about in the chapter, in real life.
· 150 Exhibits that teach (30 of which are new to the 9th Edition), including diagrams, graphs, quick-reference tables, and more, address the challenge of getting students to read long passages of text by presenting vital concepts visually. Emphasis throughout the text is on productive learning — helping students minimize the time they spend reading while maximizing their learning outcome.
This package includes Pearson MyLab™ Business, the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and often improves results for each student.
· Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
1. Developing a Business Mindset
2. Economics, Money, and Banking
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility
PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership
PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems
PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
10. Employee Motivation
11. Human Resources Management
PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
12. The Art and Science of Marketing
13. Product Management and Pricing Strategies
14. Customer Communication and Product Distribution
PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES
15. Financial Information and Accounting Concepts
16. Financial Management and Financial Markets
Appendixes
APPENDIX A Business Law
APPENDIX B Risk Management
APPENDIX C Information Technology
APPENDIX D Personal Finance: Getting Set for Life
Glossary
Brand, Organization, and Name Index
Subject Index
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